The 14th Beijing Olympic City Sports & Culture Festival is hosted by BODA and jointly undertaken by Beijing Olympic City Development Center and the People’s Government of Changping District. The Festival will last until the end of this year, and feature the main event, promotion of emerging sports in the world, Olympic education for the youth, the 19th Beijing International Sports Film Week, the promotion of the culture of Summer and Winter Olympics, along with a variety of other activities. According to Party secretary and director Fu Xiaohui of Beijing Olympic City Development Center, this year’s festival will highlight the elements of the Beijing 2008 and the Beijing 2022 Games and global elements, and combine the Olympic culture with the Great Wall culture, simultaneously promote the culture of Summer and Winter Olympics and emerging sports worldwide, promote fitness for all and the post-Games use of Olympic venues, and organize brand-name activities to drive the coordinated development of regional sports, culture and tourism. Efforts will be made to integrate the Olympic legacy into people’s lives, and to contribute China’s proposals and play an exemplary role in passing on the Olympic legacy. In particular, during the festival, a series of mass sport events, including the Mini Ironman and RUN GIRLS will be held and open to the public, to greatly increase public engagement. Besides, global events such as Beijing International Sports Film Week and Beijing Teqball Challenge will play an important role in promoting teqball, an emerging sport in the world, and in building Beijing into an international exchanges center.