The “Beijing 2022 Games Promotes the Development of Beijing-Zhangjiakou Sports, Culture and Tourism Belt” Exhibition opened at the National Ski Jumping Centre in Chongli District of Zhangjiakou on 23 June 2025, which marks the 78th Olympic Day of the International Olympic Committee (IOC). This exhibition is hosted by the Beijing Olympic City Development Centre and sponsored by Zhangjiakou Xingyuan Investment Development Group Co., Ltd. Present at the opening ceremony were Xia Rihong, Deputy Secretary General of the Beijing Olympic City Development Association (BODA) and member of the Party Leadership Group and Deputy Director General of the Beijing Olympic City Development Centre, Wang Cheng, Head of the Communications Department of the Beijing Olympic City Development Centre, Huang Jianjun, member of the Party Leadership Group and Deputy Director General of the Zhangjiakou Municipal Bureau of Sports, Wang Jinmei, member of the Party Leadership Group and Deputy Director General of the Zhangjiakou Municipal Bureau of Sports, and Duan Junhui, member of the Party Leadership Group and Deputy Director General of the Zhangjiakou Municipal Bureau of Culture, Radio, Film, Television and Tourism. Zhao Lidong, Director of the Zhangjiakou Chongli District Bureau of Culture, Radio, Film, Television, Tourism and Sports, and Zhang Litao, General Manager of Zhangjiakou Xingyuan Sports, Culture and Tourism Operations Management Co., Ltd. also attended the ceremony.

(A group photo at the opening ceremony)

Xia Rihong said in his speech that holding the opening ceremony of the exhibition on the 78th Olympic Day represents an active response to the IOC’s call to promote the Olympic spirit, disseminate the Olympic culture and advance the Olympic movement. It also aims to present the achievements in the utilisation of the winter Olympic legacy, engage all sectors of society in writing a new chapter in carrying on the Olympic legacy, promote the deep integration and sustainable development of sports, culture and tourism, and inject new impetus into the coordinated development of the Beijing-Tianjin-Hebei region.

(Xia Rihong delivers a speech)

At the opening ceremony, Huang Jianjun introduced three culture, sports and tourism projects that have been jointly developed by Beijing and Zhangjiakou, namely, the “Joyful Road of the Winter Olympics” smart track, the “Most Beautiful Riverbank” horse trail in the Yanghe River Basin, and the Sports/Tourism Integration Demonstration Zone along the Beijing-Yuxian Expressway.The “Joyful Road of the Winter Olympics” smart track was jointly launched by the Beijing Olympic City Development Centre with Zhangjiakou City and Yanqing District, Changping District and Chaoyang District of Beijing in 2024. It starts at the Beijing Olympic Village, ends at the Chongli Olympic Park in Zhangjiakou and extends to the Guyuan Grass Skyline Scenic Road, with a total length of 236.3 kilometres. There are 19 iconic locations along the road, including 12 in Zhangjiakou. It is a popular short-distance outdoor sports destination in the Beijing-Tianjin-Hebei region, featuring winter sports, cross-country mountain biking, grassland hiking and cycling. The dedicated Weixin Mini Programme of the “Joyful Road of the Winter Olympics” offers a range of features such as event registration, weather services, medical point search and catering services.

The “Most Beautiful Riverbank” horse trail in the Yanghe River Basin starts from Shangyi County of Zhangjiakou, passes through Huaian County, Xuanhua District, Xiahuayuan District and Huailai County, and extends to Yanqing District of Beijing. Based on the pristine riverbank landscape of the Yanghe River, the project offers both professional venues for equestrian events and spaces for leisure riding. The multi-scenario composite track system supports a variety of functions, including competitive races, youth training and cultural tourism experiences. With these diverse offerings, the project seeks to become a leading equestrian centre in the Beijing-Tianjin-Hebei region and a landmark for the integration of equestrian and cultural tourism.

The Sports/Tourism Integration Demonstration Zone along the Beijing-Yuxian Expressway starts from Mentougou District of Beijing and passes through Zhuolu County and Wei County of Zhangjiakou, connecting four popular outdoor sports landmarks along China National Highway 109. The project features three core offerings: exploring historical and cultural heritage, engaging in outdoor leisure activities and enjoying impressive eco-tourism experiences. It aims to create a unique model of sports and tourism integration.

(Huang Jianjun introduces new hot spots for outdoor sports and tourism)

In January 2022, the Ministry of Culture and Tourism, the National Development and Reform Commission and the General Administration of Sports of China jointly released the Plan for the Construction of the Beijing-Zhangjiakou Sports, Culture and Tourism Belt till 2025. The achievements since then are presented in this exhibition, which features 45 typical cases in four parts (deepening regional coordination, constructing sports scenarios, cultivating cultural brands and developing quality tourism) and four groups of intangible cultural heritage exhibits. The exhibition also demonstrates the role of the winter Olympic legacy in driving regional development, and highlights the Chinese wisdom and solutions of Beijing and Zhangjiakou in promoting regional development by hosting the Olympic Winter Games Beijing 2022.

At the exhibition, there are dedicated areas displaying intangible cultural heritage and Olympic themed cultural and creative products. The intangible cultural heritage exhibition area has a total of over 20 exhibits, covering Yuxian paper-cutting, Yang’s dough sculpture, Yang’s jade carving and Dayuanyong traditional leatherwork skills. Inheritors of intangible cultural heritage demonstrate traditional techniques on site. The Olympic themed cultural and creative product exhibition area showcases more than 20 exhibits, including the emblem and pin sets of previous Olympic Winter Games. Additionally, visitors can simulate skiing using VR skiing experience devices with the guidance of staff.

(At the exhibition)

(At the exhibition)

(At the exhibition)

(At the exhibition)

(Visitors try out VR skiing experience devices)

According to the host, the Beijing Olympic City Sports Culture Festival added a  section dedicated to the Beijing-Zhangjiakou Sports, Culture and Tourism Belt in 2024. Over the past year, all stakeholders have collaborated closely on the development of the Beijing-Zhangjiakou Sports, Culture and Tourism Belt. They successively staged the “Beijing 2022 Games Promotes the Development of the Beijing-Tianjin-Hebei Region” Exhibition and the “Beijing 2022 Games Promotes the Development of Beijing-Zhangjiakou Sports, Culture and Tourism Belt” Exhibition and launched the “Joyful Road of the Winter Olympics” self-service track. A variety of sporting events were held, such as the Chicheng 100 Cycling Tour and the Hood to Coast China. The Youth Olympic Education Study Programme has been carried out for two consecutive years. More than 4,500 youngsters from Beijing and Zhangjiakou have participated in the study tours at the Beijing Olympic Museum and Olympic venues, and 240 children attended the Beijing-Zhangjiakou Olympic Winter Camp. These events spread the Olympic culture among the youths. At the Beijing-Zhangjiakou Symposium on International Communication Capacity of Olympic Venues, experts and communication chiefs for the Olympic venues in Beijing and Zhangjiakou discussed how to enhance the international communication effects of the Olympic venues and boost the development of the ice and snow industry.

The exhibition will last until 8 October. More than 80 varieties of Olympic themed cultural and creative products and intangible cultural heritage products will be exhibited and on sale during this period.