The Beijing Olympic City Development Association (BODA) made its debut with a specifically designed booth at the 2024 China Sports Culture Expo and China Sports Tourism Expo which opened at the Suzhou International Expo Centre on 10 October. The BODA team participating in the expos was led by Ji Chuanpai, member of the Party Leadership Group and Deputy Director of the Beijing Olympic City Development Centre.

(Gao Zhidan, Director of the General Administration of Sport of China, Secretary of its Party Leadership Group, and President of the Chinese Olympic Committee, visits the exhibition zone of BODA)

The exhibition booth, shared and jointly curated by BODA and the Beijing Olympic Park Central Area Management Committee, features unified design and layout. The booth design highlights the elements of the Beijing 2008 Olympic Games and the Beijing 2022Olympic Winter Games  and adopts their colour systems as the main colours. The surface of the booth frames are elaborate patterns of the Olympic venues, a snowflake-shaped decoration which emerged at the Opening Ceremony of the Beijing 2022 Games hangs above the centre of the booth, and the columns feature the patterns of torches used at the Games, recreating the grandeur of the 2008 and 2022 Games. The booth is located in the heart of the exhibition hall and composed of two sections, namely, the exhibition zone of BODA and the exhibition zone of the Beijing Olympic Park Central Area Management Committee.

(The exhibition zone of BODA)

The exhibition zone of BODA covers an area of 240 square metres and consists of three parts hosting the “Dual Olympic City Thematic Exhibition”, the “Carry on Olympic Spirit, Build a Better City – 15th Anniversary Exhibition of BODA” and the “Beijing Olympic Artefacts Exhibition”, respectively. The “Dual Olympic City Thematic Exhibition” feature the six aspects of Olympic venues, infrastructure, economic development, regional coordination, sport-for-all and the promotion of Olympic culture, which give a holistic picture into the profound impacts of Beijing 2008 and the Beijing 2022 Games on Beijing and its surrounding areas. The “Carry on Olympic Spirit, Build a Better City – 15th Anniversary Exhibition of BODA” demonstrates the outstanding contributions BODA has made since its establishment in 2009 in carrying forward the Olympic spirit, advancing the Olympic Movement, spreading Olympic culture and promoting the high-quality development of the capital city and the coordinated development of the Beijing-Tianjin-Hebei Region. The “Beijing Olympic Artefacts Exhibition” showcases the medals, torches, mascots, uniforms for medal presenters and other items of Beijing 2008 and the Beijing 2022 Games, allowing the visitors to look at the precious Olympic artefacts up close and feel the Chinese power and style that the Games presented to the world. Plus, there are two gigantic electronic displays in the booth, which play the videos show casing Beijing’s achievements in utilising and carrying forward the Olympic legacy.

With its diverse and unique displays, the exhibition zone of BODA draws a large crowd. Many visitors come to admire and take photos with the Olympics artefacts and pick up the promotional brochures handed out by BODA.

(Visitors at the exhibits)

(Visitors at the exhibits)

(Visitors take photos with Olympic mascots)

(Visitors pick up promotional brochures)

Co-hosted by the General Administration of Sport of China, the Chinese Olympic Committee and the All-China Sports Federation, the 2024 China Sports Culture Expo and China Sports Tourism Expo themed “Towards a New Future of Sports Powerhouse” will last from 11 to 13 October. The total exhibition area exceeds 50,000 square metres, including the sports culture and sports tourism themed exhibition zones, local sports culture and sports tourism exhibition zones, featured sports exhibition zones, national and international exhibition zones and two roadshow zones. A diverse range of sideline activities are being staged, welcoming participation of more than 500 organisations from home and abroad.