On 22 June, in order to celebrate the 77th Olympic Day, the Beijing Olympic Museum released a limited-edition stamp to the public. In the following month, visitors can go to the information desk on the east side of the Museum to collect stamps free of charge. 

（The limited-edition stamp）

The release ceremony attracted many visitors. They queued at the information desk on the east side of the Museum to collect the stamps. The limited-edition stamp is exquisitely designed and loaded with Olympic culture. In addition, other limited-edition stamps in honour of the International Museum Day on 18 May, the International Children's Day, and the Cultural and Natural Heritage Day, were also on display and available for free collection.

（The limited-edition stamp to mark the International Museum Day）

（The limited-edition stamp to mark the International Children's Day [first from the right]）

（The limited-edition stamp to mark the Cultural and Natural Heritage Day [first from left）

It is learned that the design of the limited-edition stamp in honour of the Olympic Day was inspired by the Olympic cauldron and symbolizes the ever-living Olympic spirit. The elegant and smooth lines and the cauldron image capture the essence of Olympic culture, and show the unique charm of Olympic aesthetics.

（Visitors lining up to collect stamps）

According to the event organiser, this event is an attempt made by the Beijing Olympic Museum to popularize and promote Olympic culture. The launch of such stamp collection activities aims to give the public an interactive Olympic cultural experience, raise their awareness of Olympic culture, and create a strong festive atmosphere for celebrating the International Olympic Day.