Source:BODA2023-02-24
The logo features patterns of the snowflake, ice crack, jigsaw puzzle, the numeral 1 and window elements. The snowflake and the ice crack are the symbol of not only winter, but also winter sports. Ice and snow represent the hope of purity, and ice symbolizes purity and strength, which are the characteristics of the Olympic Winter Games. The patterns are assembled in the form of Chinese jigsaw puzzles, expressing the idea of creating the future together and working closely together, echoing the message of “Together for a Shared Future” and “Together.” The numeral 1 is chosen to highlight the theme of the first anniversary of the Beijing 2022 Olympic Winter Games, and 1 also means embracing a new era and a new future.
The window elements convey the beautiful vision and vivid practice of opening up, looking into the future, promoting global human exchanges, and striving to jointly build a community with a shared future for mankind. The emblem uses the Beijing 2022’s color system and absorbs the five colors of the five rings. The mix of warm and cold color shades amplifies the visual effect of festivity.
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Beijing Olympic City Development Association.All rights reserved.Beijing ICP 11016671 No.